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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 6 min
EU Drone Rules for Commercial Aerial Shoots in 2026: The EASA Checklist We Fly By
Hiring a drone for a shoot in Europe in 2026 is mostly paperwork, not piloting. Here's the EASA framework — Open vs Specific category, operator IDs, insurance — explained by a studio that flies licensed. Journal · · 7 minApple Vision Pro for Enterprise in 2026: Where It Pays Off
Apple Vision Pro enterprise adoption in 2026: where the headset pays for itself, where a tablet still wins, and what we ask before quoting a spatial app. From a decade shipping VR for hospitals and car brands. Journal · · 6 minWill AI Video Replace Product and Automotive Photography? What Sora and Veo Can't Shoot
Generative video is good enough to fool a scroll-by and nowhere near good enough to sell a €120k car. Here's the line we draw between AI and a real shoot — and where we already use both. Journal · · 8 minStripe subscription webhooks: which events matter, past_due, and why Stripe is the source of truth
customer.subscription.created, .updated and .deleted, invoice.paid and .payment_failed: what each event means, what to do when a subscription goes past_due, and how to keep Stripe as the source of truth with signature checks, idempotency and refetching. Journal · · 8 minResend DKIM selector, SPF and DMARC: why transactional email goes to spam
Resend signs with the DKIM selector «resend» (the resend._domainkey record). How to publish it, align SPF and DMARC, and read your DMARC reports, so transactional email stops landing in spam. Journal · · 8 minThe EU AI Act for teams shipping ML features: a builder's orientation
Most ML features you ship are minimal or limited-risk under the EU AI Act, but you still owe users transparency. Here is how the risk tiers actually map to product decisions — from an engineering team, not a law firm. Journal · · 7 minDo you need an AI agent? Mostly no.
Most features founders want to make "agentic" are better as a scripted workflow, a form, or a small ranker — cheaper, testable, explainable, and deterministic in production. Here's where an AI agent actually earns its place, and where it doesn't. Journal · · 8 minThe Carbon Cost of a Website: How Much CO2 a Page View Really Produces
A website's carbon footprint comes from moving and processing bytes — server energy, network transfer, and the visitor's device. Page weight and JavaScript are the main levers. Here's how to measure it and ship leaner. Journal · · 8 minVirtual Tours That Convert: A Practical Playbook
Do virtual tours increase conversions? Sometimes — when the space is the product and the embed is built to be found, fast, and accessible. Here's our honest playbook on when a 3D tour earns its place and when it's just expensive decoration.— The journal, by email
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