— Journal · RSS
Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 7 min
Matterport vs Gaussian Splatting vs Photogrammetry in 2026: how we choose
Matterport, Gaussian splatting and photogrammetry solve different problems. Our 2026 decision rule for which 3D capture method to use, with real tradeoffs. Journal · · 6 minHow to Photograph a Silver Car: A Practical Guide
A senior studio's field guide on how to photograph a silver car: why metallic paint is hard, controlling reflections, shaping light, and getting the colour right in post. Journal · · 8 minDo I Need React for a Website? Usually Not — Here's What to Use Instead
Do you need React for a website? For most content and marketing sites, no — server-rendered HTML plus a little vanilla JS is faster, more accessible, and lasts longer. Journal · · 7 minHow to Reduce VR Motion Sickness in Patients: The Design Rules We Ship
A practical, evidence-based guide to reducing VR motion sickness in patients: framerate floors, vignetting, teleport locomotion, seated design and the extra care frail users need. Journal · · 7 minA case for not using AI — and using ML instead
Every app shipped in 2026 bolted a chat box onto something. Here's the case for the boring alternative: ranked suggestions from a small model, cheap enough to run on every screen load, explainable enough to defend in a clinic. Journal · · 7 minPrivacy-First Analytics, Explained: What It Means and What We Actually Collect
Privacy-first analytics means measuring traffic without tracking people. Here's what it means, how it differs from Google Analytics, and the exact signals we collect. Journal · · 7 minMachine learning vs LLM recommender systems: when classic ML wins
Machine learning vs an LLM recommender system: for ranked suggestions, classic ML usually wins on cost, latency, explainability and cold-start. Here's how to decide. Journal · · 7 minWhat luxury brand website design actually demands
Luxury brand website design is restraint, performance, and bespoke craft — not a template with gold accents. Here's what it took on the Delicious Diamonds build. Journal · · 8 minBuilding a PHP multilingual site without a framework
How we serve EN/PT/ES from one server-rendered PHP codebase — URL-prefix routing, a string dictionary, hreflang, and the language-detection trap we refused.— The journal, by email
— Next steps
Tell us what was only ever described.
Start a build
or write to info@amplifiedcreations.com · a senior member of the team answers