Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Photogrammetry got cheaper. Gaussian splats got everywhere. We kept reaching for the same Pro2 we've used since 2019 — here's the unromantic reason.
The brand colour is the same on a phone in São Paulo and a press kit in Stuttgart only if you build a colour pipeline that survives Algarve sunset, Lisbon overcast and studio strobes. Here's the one we use.
No GA. No Plausible. No fingerprinting. The site you're reading sends one anonymous beacon per session — and we still know everything we actually need.