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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 4 min

VR just turned into a pair of glasses

At Connect, Meta showed VR glasses that weigh about 100 grams, with the battery and the chip moved to a puck in your pocket. They arrive in spring 2027 and cost $1,299.99. What changes when the headset stops being a headset — and what doesn't.
Journal · · 8 min

How Much Does a Custom VR App Cost in 2026? An Honest Breakdown

What a custom VR app really costs in 2026 — realistic price ranges, what drives the budget, and how to scope a VR product that ships.
Journal · · 8 min

How much does it cost to build a VR therapy app? A 2026 breakdown

A simple VR therapy pilot can start in the low tens of thousands; a regulated Class I medical VR product runs well into six figures. Here is what actually drives the cost — content, platform, and regulation — and how to spend less without cutting the parts that matter.
Journal · · 8 min

What is spatial computing? A 2026 guide to what it is and what it's for

Spatial computing is any technology that blends digital content with physical space, so a computer understands and responds to the world around you. Here is a plain-English definition, how it differs from VR and AR, and where it actually earns its keep in 2026.
Journal · · 6 min

Does VR actually reduce pain and anxiety? What the evidence says

Yes — for many people, immersive VR measurably reduces acute pain and anxiety, and it's used in hospitals today. But it works as an adjunct to care, not a cure. Here's how, and where the limits are.
Journal · · 4 min

Medicine you can wear

A Class I medical device that happens to look like a headset. Of everything we build, this is the work we're proudest of — because the metric isn't engagement. It's relief.
Journal · · 4 min

Spatial computing grew up off-camera

A couple of years after the loudest headset launch in tech, the think-pieces called spatial computing dead. They were looking in the wrong place.
Journal · · 4 min

Everyone's at the World Cup. Almost no one's in the stadium.

The biggest tournament ever — 48 teams, 16 cities, three countries — and a few hundred thousand seats against a few billion fans. The gap between watching and being there is the whole opportunity.
Journal · · 8 min

Does VR therapy actually work? The evidence behind therapeutic VR for pain and anxiety

Does VR therapy actually work? For acute pain distraction, procedural anxiety and exposure therapy — genuinely yes, with real evidence. For chronic pain and the broader claims, the marketing runs ahead of the science. The honest evidence behind therapeutic VR, and why we built RVer to the bar of a medical device instead of a wellness app.
Journal · · 7 min

Apple Vision Pro for Enterprise in 2026: Where Spatial Computing Earns Its Keep (and Where It Doesn't)

Most "enterprise Vision Pro" pitches are demos that never survive a Tuesday. After a decade shipping VR for hospitals and car brands, here's where the headset actually pays for itself — and where a tablet still wins.
Journal · · 7 min

How to Reduce VR Motion Sickness in Patients: The Design Rules We Ship

A practical, evidence-based guide to reducing VR motion sickness in patients: framerate floors, vignetting, teleport locomotion, seated design and the extra care frail users need.
Journal · · 7 min

Accessible VR and WCAG: what maps, what breaks, and the checklist we ship against

Accessible VR means designing immersive experiences anyone can use. Here is how WCAG maps onto VR — and the parts it doesn't cover — plus our checklist.
Journal · · 7 min

VR in Hospitals: What Clinicians Actually Need (and What Vendors Oversell)

Field notes on VR in hospitals: what clinicians actually need — cleanable hardware, sub-minute setup, zero login friction, measurable outcomes — versus the demo-reel features vendors oversell.
Journal · · 6 min

What it takes to ship a Class I medical VR app

Most VR teams ship when the team thinks it's good. A Class I medical device ships when a regulator says so. Here's the gap, and what it cost us to close it.
Journal · · 6 min

Designing accessible VR for hospitals

A VR app for a clinic isn't designed for the engineer who built it. It's designed for the 84-year-old patient who's never held a controller. Here's what changes.
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