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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 7 min
Virtual tours on construction sites: 8 ideas, from the crane cab to seeing through walls
Construction companies want to show their sites as modern work. The same 360° capture also gives a walkable timeline of every phase, design versus as-built, tours from the CAD, and five more ideas. Journal · · 5 minAMD is buying World Labs: what AI world models mean for 3D, VR and virtual tours
AMD will pay about $8.2 billion for Fei-Fei Li’s World Labs, the startup that turns photos and text into walkable 3D worlds. Why a chipmaker wants it, and what generated worlds can and cannot replace in 3D capture, VR and 360° tours. Journal · · 4 minVirtual Tours for Real Estate: What Works and What Is Just a Gimmick
A well-made virtual tour lifts conversion on a property a lot; a badly made one does nothing. What years of real-estate tours taught us: 3D is mostly a gimmick, 360° photography is what people actually look at, and the tour alone does not sell the house. Journal · · 3 minVR in Portuguese Healthcare: What Is in Use and What INFARMED Requires
Virtual reality is already used in Portuguese hospitals, clinics and care homes as a non-drug complement to care. What it is used for today, who runs the sessions, and what it takes for a VR system to be a medical device registered in EUDAMED and with INFARMED (Portugal). Journal · · 4 minVR just turned into a pair of glasses
At Connect, Meta showed VR glasses that weigh about 100 grams, with the battery and the chip moved to a puck in your pocket. They arrive in spring 2027 and cost $1,299.99. What changes when the headset stops being a headset — and what doesn't. Journal · · 8 minVR App Development Cost in 2026: An Honest Breakdown
What VR app development really costs in 2026: realistic price ranges for a custom VR app, what drives the budget up or down, and how to scope a VR product that ships. Journal · · 8 minVR Therapy App Cost: What It Takes to Build One in 2026
A simple VR therapy pilot can start in the low tens of thousands; a regulated Class I medical VR product runs well into six figures. Here is what actually drives the cost — content, platform, and regulation — and how to spend less without cutting the parts that matter. Journal · · 8 minWhat Is Spatial Computing? Meaning, Examples and VR vs AR
Spatial computing is any technology that blends digital content with physical space, so a computer understands and responds to the world around you. Here is a plain-English definition, how it differs from VR and AR, and where it actually earns its keep in 2026. Journal · · 6 minDoes VR actually reduce pain and anxiety? What the evidence says
Yes — for many people, immersive VR helps manage acute pain and anxiety, and it's used in hospitals today. But it works as an adjunct to care, not a cure. Here's how, and where the limits are. Journal · · 4 minMedicine you can wear
A Class I medical device that happens to look like a headset. Of everything we build, this is the work we're proudest of — because the metric isn't engagement. It's relief. Journal · · 4 minSpatial computing grew up off-camera
A couple of years after the loudest headset launch in tech, the think-pieces called spatial computing dead. They were looking in the wrong place. Journal · · 4 minEveryone's at the World Cup. Almost no one's in the stadium.
The biggest tournament ever — 48 teams, 16 cities, three countries — and a few hundred thousand seats against a few billion fans. The gap between watching and being there is the whole opportunity. Journal · · 8 minDoes VR therapy actually work? The evidence behind therapeutic VR for pain and anxiety
Does VR therapy actually work? For acute pain distraction, procedural anxiety and exposure therapy — genuinely yes, with real evidence. For chronic pain and the broader claims, the marketing runs ahead of the science. The honest evidence behind therapeutic VR, and why we built RVer to the bar of a medical device instead of a wellness app. Journal · · 7 minApple Vision Pro for Enterprise in 2026: Where It Pays Off
Apple Vision Pro enterprise adoption in 2026: where the headset pays for itself, where a tablet still wins, and what we ask before quoting a spatial app. From a decade shipping VR for hospitals and car brands. Journal · · 7 minHow to Reduce VR Motion Sickness in Patients: 5 Design Rules
Five design rules that reduce VR motion sickness (cybersickness) in patients: framerate floors, no acceleration, vignetting, seated design and field of view. Plus the extra care frail users need. Journal · · 7 minAccessible VR and WCAG: what maps, what breaks, and the checklist we ship against
Accessible VR means designing immersive experiences anyone can use. Here is how WCAG maps onto VR — and the parts it doesn't cover — plus our checklist. Journal · · 7 minVR in Hospitals: What Clinicians Actually Need (and What Vendors Oversell)
Field notes on VR in hospitals: what clinicians actually need — cleanable hardware, sub-minute setup, zero login friction, measurable outcomes — versus the demo-reel features vendors oversell. Journal · · 6 minWhat it takes to ship a Class I medical VR app
Most VR teams ship when the team thinks it's good. A Class I medical device ships when a regulator says so. Here's the gap, and what it cost us to close it. Journal · · 6 minDesigning accessible VR for hospitals
A VR app for a clinic isn't designed for the engineer who built it. It's designed for the 84-year-old patient who's never held a controller. Here's what changes.— The journal, by email
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