Sustainability & ethics.

A living document. We don't claim a perfect record — we describe what we actually do and where we're trying to do better.

Energy & hosting

• Production hosting on OVH, France — runs on a mix of nuclear and renewable, certified ISO 50001. PUE around 1.18 — among the lowest in the EU.
• We default to static or low-compute renders. PHP + SQLite on shared hosting beats serverless cold starts for our profile.
• No video autoplay on hero. No bloated SDKs. Average homepage payload < 250 KB.
• Fonts subset where licence allows; display=swap to avoid blocking renders.

Hardware

• We extend hardware lifecycles — most team laptops run 5+ years.
• VR / AR devices are reused across projects and sold or donated when retired, never shredded.
• Capture gear (cameras, drones) is rented for one-off shoots rather than bought and depreciated.

Travel

• Default to remote. We meet in person quarterly + when client work demands it.
• Train within Iberia where it's a real option. We don't fly Lisbon–Porto.
• We track and offset team flight emissions through atmosfair.

AI usage

• We use AI tools (LLMs, image, audio) where they meaningfully improve speed or quality.
• Client-facing copy, code and design are reviewed and signed off by humans before delivery. AI is a draft tool, not a delivery tool.
• We disclose AI use in projects when it's material. Generative imagery in client deliverables is flagged.
• We do not train models on client data. Vendors are required to honour zero-data-retention modes where available.

Work we say no to

• Surveillance products built against the people they observe.
• Predatory financial products targeting vulnerable users.
• Defence work outside democratic oversight. (We work with the Portuguese Army on training and recruitment, openly.)
• Anything we'd be embarrassed to ship to our own family.

Team

• Senior-only team by design. Fewer people, paid well, kept long.
• Four-day weeks available for senior team after one year.
• Profit-share for permanent team members.
• We hire from referral and inbound; never via cold-recruiter spam funnels.

Where we want to do better

• Quantify and publish full-stack carbon footprint (devices + travel + hosting + cloud).
• Publish team diversity numbers when team is large enough for the numbers to mean anything.
• Move to Website Carbon AAA rating across all pages.

Tell us we're wrong

If something here looks like greenwash, write to info@amplifiedcreations.com. We'd rather be corrected than coast.