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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

9 MIN

Custom E-Commerce vs Shopify: When Building From Scratch Is the Right Call

Most brands should use Shopify. Four signals tell you when a custom build is actually the cheaper option — with a real luxury commerce platform as the proof.

E-commerceWebEngineeringStrategy
8 MIN

How Much Does a Custom VR App Cost in 2026? An Honest Breakdown

What a custom VR app really costs in 2026 — realistic price ranges, what drives the budget, and how to scope a VR product that ships.

VRProductPricingStrategy
9 MIN

RAG vs Fine-Tuning vs Prompting: How to Choose an AI System for Your Own Data

RAG, fine-tuning, or better prompting? A 2026 decision guide for building an AI system on your own data — costs, trade-offs, and when each wins.

AILLMRAGStrategy
7 MIN

Is 3D Gaussian splatting production-ready in 2026? An honest field report

Gaussian splatting produces the most photorealistic 3D captures available — reflections, soft detail, real light. But in 2026 it is production-ready for some jobs and not others. Here is where it wins over Matterport and photogrammetry, and the four limits that still decide the call.

Gaussian Splatting3D CapturePhotogrammetryReal-time 3D
8 MIN

How much does it cost to build a VR therapy app? A 2026 breakdown

A simple VR therapy pilot can start in the low tens of thousands; a regulated Class I medical VR product runs well into six figures. Here is what actually drives the cost — content, platform, and regulation — and how to spend less without cutting the parts that matter.

VRHealthcareDigital TherapeuticsCost
8 MIN

What is spatial computing? A 2026 guide to what it is and what it's for

Spatial computing is any technology that blends digital content with physical space, so a computer understands and responds to the world around you. Here is a plain-English definition, how it differs from VR and AR, and where it actually earns its keep in 2026.

Spatial ComputingXRVRAR
8 MIN

What is a digital twin? A plain guide (and what one costs to build)

A digital twin is a living virtual replica of a real place or object, kept in sync with reality. Here is what that actually means, how we build one from a 3D scan, the real use cases, and what it costs in 2026.

Digital Twin3D CaptureMatterportGaussian Splatting
6 MIN

AI glasses won, and almost nobody noticed

For a decade everyone promised the face computer and shipped headsets nobody wore. The device that actually crossed over is the least sci-fi one: ordinary glasses with a camera, mics and an AI. Why glasses won, what actually changes, and the privacy reckoning the launch videos keep skipping.

AI GlassesWearablesXRSpatial Computing
6 MIN

AI coding agents didn't replace us — they changed what a day looks like

AI coding agents went from party trick to a normal part of how a small studio ships. An honest account of what they are genuinely good at, what they are still bad at, and the real shift underneath: the work is no longer writing the code — it is verifying it.

AIAgentic CodingDeveloper ToolsEngineering