Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
A certified medical device that happens to look like a headset. Of everything we build, this is the work we're proudest of — because the metric isn't engagement. It's relief.
A couple of years after the loudest headset launch in tech, the think-pieces called spatial computing dead. They were looking in the wrong place.
At this World Cup, a goal is judged in seconds by cameras, a sensor in the ball, and a 3D model of a player's shoulder. The lesson for anyone building AI is hiding in plain sight: do less, perfectly.
The biggest tournament ever — 48 teams, 16 cities, three countries — and a few hundred thousand seats against a few billion fans. The gap between watching and being there is the whole opportunity.
One day, a fair commission. The next, a famous name offering a tenth of the price for ten times the work. A short lesson on why a creative career is built on what you decline.
Most modern websites ship through a build pipeline. Ours doesn't. Here's what restraint buys a site that has to last.
Ateliê de Ideias is a FoodAI built into the Delicious Diamonds studio — a creation assistant that turns a chef's mood board into a first bonbon concept. Not a machine that makes chocolate; an apprentice that never runs out of ideas.
Does VR therapy actually work? For acute pain distraction, procedural anxiety and exposure therapy — genuinely yes, with real evidence. For chronic pain and the broader claims, the marketing runs ahead of the science. The honest evidence behind therapeutic VR, and why we built RVer to the bar of a medical device instead of a wellness app.
We're a small studio. Mercedes-Benz, Porsche, SONAE and the Portuguese Army are not. Staying small isn't a phase we're growing out of — it's the deliberate choice that lets us serve great clients well, and give every client the same studio the blue-chip names came to.