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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

7 MIN

Lightroom Automotive Color Grading: Brand Consistency Across a Whole Campaign

How we grade automotive imagery in Lightroom for brand consistency across an entire shoot: camera calibration, reference swatches, HSL discipline, and a locked export look.

PhotographyLightroomColorBrand
8 MIN

OVH Shared Hosting in 2026: What PHP 8.3 Can (and Can't) Run

OVH shared hosting runs PHP 8.3 well in 2026 — if you accept no root, no long-running processes, and tight cron limits. Here's exactly what it can and can't do.

OVHPHPHostingDevOps
7 MIN

VR in Hospitals: What Clinicians Actually Need (and What Vendors Oversell)

Field notes on VR in hospitals: what clinicians actually need — cleanable hardware, sub-minute setup, zero login friction, measurable outcomes — versus the demo-reel features vendors oversell.

VRHealthcareMedical DevicesProduct
8 MIN

How to build a recommender system without user tracking

A recommender system without user tracking is built on content features and session-local signals, not cross-user profiling. Here is how we ship one — and the accuracy we trade away.

Machine LearningPrivacyRecommender SystemsEngineering
5 MIN

Why we charge by sprint, not by hour

Hourly billing rewards slow people. Per-project billing rewards over-promising. Two-week sprints reward the only thing that matters: shipping something.

PricingBusinessStudioProcess
7 MIN

The JavaScript framework performance cost you never put on the invoice

The real JavaScript framework performance cost isn't the download — it's parse time on cheap phones, hydration, energy, and years of churn. Here's how we measure it.

PerformanceSustainabilityWeb VitalsOpinion
7 MIN

Working With a Web Design Studio in Portugal: How We Actually Operate

A web design studio in Portugal, based in Leiria and Lisboa. How a small senior team works: sprint-based, bespoke, engineering plus design plus 3D capture in-house.

StudioPortugalWeb DesignServices
6 MIN

What it takes to ship a Class I medical VR app

Most VR teams ship when the team thinks it's good. A Class I medical device ships when a regulator says so. Here's the gap, and what it cost us to close it.

VRMedical DeviceEngineeringMDR 2017/745
6 MIN

Designing accessible VR for hospitals

A VR app for a clinic isn't designed for the engineer who built it. It's designed for the 84-year-old patient who's never held a controller. Here's what changes.

VRAccessibilityMedicalUX