— Journal · RSS
Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 8 min
Why transactional email goes to spam — and how to fix deliverability
Transactional email goes to spam mostly because of broken authentication, not bad words. Set up SPF, DKIM and DMARC correctly, send from a verified domain, and align your Return-Path — here's the honest checklist we use with Resend. Journal · · 8 minThe EU AI Act for teams shipping ML features: a builder's orientation
Most ML features you ship are minimal or limited-risk under the EU AI Act, but you still owe users transparency. Here is how the risk tiers actually map to product decisions — from an engineering team, not a law firm. Journal · · 7 minDo you need an AI agent? Mostly no.
Most features founders want to make "agentic" are better as a scripted workflow, a form, or a small ranker — cheaper, testable, explainable, and deterministic in production. Here's where an AI agent actually earns its place, and where it doesn't. Journal · · 8 minThe Carbon Cost of a Website: How Much CO2 a Page View Really Produces
A website's carbon footprint comes from moving and processing bytes — server energy, network transfer, and the visitor's device. Page weight and JavaScript are the main levers. Here's how to measure it and ship leaner. Journal · · 8 minVirtual Tours That Convert: A Practical Playbook
Do virtual tours increase conversions? Sometimes — when the space is the product and the embed is built to be found, fast, and accessible. Here's our honest playbook on when a 3D tour earns its place and when it's just expensive decoration. Journal · · 8 minHow to Make Your Site Answerable by AI: A Practical Guide to Generative Engine Optimization
To get your site cited by ChatGPT, Claude and Perplexity, write answer-shaped content, ship clean semantic HTML and JSON-LD, and publish an llms.txt directory plus a dynamic llms-full.txt. Here is the practical checklist we run on our own site. Journal · · 8 minA Headless CMS With No Build Step: PHP + Cockpit, Server-Rendered
You can run a headless CMS without a JS build step. Here's how we pair Cockpit v2 with server-rendered PHP, FTP deploys, and zero npm pipeline. Journal · · 8 minGDPR-compliant analytics without cookies: what we built and why there's no banner
GDPR-compliant analytics without cookies is possible when you collect no PII and set no client-side identifier — which is exactly why our sites carry no cookie banner. Journal · · 4 minThe chocolate house that hides its machinery
A recommender, a members-only world, a build-your-own-box atelier, a subscription engine and a closed-loop commission workflow — all hand-built. The story of Delicious Diamonds is invisible complexity in service of effortless luxury.— The journal, by email
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