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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 4 min

Apple will train its AI on your data — if you say yes

With iOS 27, Apple's promise that your data is never used to train its models gained a clause: unless you choose to help. Opt-in is the decent version of this. It is also a reminder that a privacy promise written in a policy is only as strong as the next policy.
Journal · · 6 min

We rebuilt our own site by removing things

Two stylesheets, two bundles, two copies of every template — and a flag that had answered the same way for months. What came off, what it weighed, and how we proved nothing broke.
Journal · · 7 min

The tender radar that found nothing on day one

210 tenders collected, none of them ours. Instead of loosening the filters, we asked why — and found an encrypted PDF, a €677 alert subscription, and a public API nobody documents.
Journal · · 9 min

Shopify or a custom online store? When building from scratch is the right call

Most brands should use Shopify. Four signals tell you when a custom e-commerce build is actually the cheaper option, with a real luxury commerce platform as the proof.
Journal · · 8 min

VR App Development Cost in 2026: An Honest Breakdown

What VR app development really costs in 2026: realistic price ranges for a custom VR app, what drives the budget up or down, and how to scope a VR product that ships.
Journal · · 9 min

RAG vs Fine-Tuning vs Prompting: How to Choose an AI System for Your Own Data

RAG, fine-tuning, or better prompting? A 2026 decision guide for building an AI system on your own data — costs, trade-offs, and when each wins.
Journal · · 7 min

Gaussian splatting in 2026: ready for looks, not for measurement

Gaussian splatting produces the most photorealistic 3D captures available — reflections, soft detail, real light. But in 2026 it is production-ready for some jobs and not others. Here is where it wins over Matterport and photogrammetry, and the four limits that still decide the call.
Journal · · 8 min

VR Therapy App Cost: What It Takes to Build One in 2026

A simple VR therapy pilot can start in the low tens of thousands; a regulated Class I medical VR product runs well into six figures. Here is what actually drives the cost — content, platform, and regulation — and how to spend less without cutting the parts that matter.
Journal · · 8 min

What Is Spatial Computing? Meaning, Examples and VR vs AR

Spatial computing is any technology that blends digital content with physical space, so a computer understands and responds to the world around you. Here is a plain-English definition, how it differs from VR and AR, and where it actually earns its keep in 2026.
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