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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 5 min
The URL is a database you already have
Diorama runs on static hosting with no backend, yet you can share the exact room you arranged as a link. The trick: encode the whole app state into the URL hash. Here is how it works — and the four places it stops working. Journal · · 6 minHow much does a 3D virtual tour cost in 2026?
A professional 3D virtual tour typically costs between €300 and €25,000+, depending on the space, the capture method and how much branding and integration you need. Here's the full breakdown. Journal · · 6 minDoes VR actually reduce pain and anxiety? What the evidence says
Yes — for many people, immersive VR measurably reduces acute pain and anxiety, and it's used in hospitals today. But it works as an adjunct to care, not a cure. Here's how, and where the limits are. Journal · · 4 minMedicine you can wear
A Class I medical device that happens to look like a headset. Of everything we build, this is the work we're proudest of — because the metric isn't engagement. It's relief. Journal · · 4 minSpatial computing grew up off-camera
A couple of years after the loudest headset launch in tech, the think-pieces called spatial computing dead. They were looking in the wrong place. Journal · · 4 minThe most-watched AI on earth is calling offsides
At this World Cup, a goal is judged in seconds by cameras, a sensor in the ball, and a 3D model of a player's shoulder. The lesson for anyone building AI is hiding in plain sight: do less, perfectly. Journal · · 4 minEveryone's at the World Cup. Almost no one's in the stadium.
The biggest tournament ever — 48 teams, 16 cities, three countries — and a few hundred thousand seats against a few billion fans. The gap between watching and being there is the whole opportunity. Journal · · 4 minWhy the no matters more than the yes
One day, a fair commission. The next, a famous name offering a tenth of the price for ten times the work. A short lesson on why a creative career is built on what you decline. Journal · · 4 minNo build step
Most modern websites ship through a build pipeline. Ours doesn't. Here's what restraint buys a site that has to last.— The journal, by email
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