Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Hiring a drone for a shoot in Europe in 2026 is mostly paperwork, not piloting. Here's the EASA framework — Open vs Specific category, operator IDs, insurance — explained by a studio that flies licensed.
Most "enterprise Vision Pro" pitches are demos that never survive a Tuesday. After a decade shipping VR for hospitals and car brands, here's where the headset actually pays for itself — and where a tablet still wins.
Generative video is good enough to fool a scroll-by and nowhere near good enough to sell a €120k car. Here's the line we draw between AI and a real shoot — and where we already use both.
Stripe subscription webhooks only stay correct if you treat Stripe as the source of truth, verify the Stripe-Signature header, dedupe on event id, and refetch instead of trusting event order. Here is the lifecycle map and the failure modes that bit us.
Transactional email goes to spam mostly because of broken authentication, not bad words. Set up SPF, DKIM and DMARC correctly, send from a verified domain, and align your Return-Path — here's the honest checklist we use with Resend.
Most ML features you ship are minimal or limited-risk under the EU AI Act, but you still owe users transparency. Here is how the risk tiers actually map to product decisions — from an engineering team, not a law firm.
Most features founders want to make "agentic" are better as a scripted workflow, a form, or a small ranker — cheaper, testable, explainable, and deterministic in production. Here's where an AI agent actually earns its place, and where it doesn't.
A website's carbon footprint comes from moving and processing bytes — server energy, network transfer, and the visitor's device. Page weight and JavaScript are the main levers. Here's how to measure it and ship leaner.
Do virtual tours increase conversions? Sometimes — when the space is the product and the embed is built to be found, fast, and accessible. Here's our honest playbook on when a 3D tour earns its place and when it's just expensive decoration.