Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Diorama runs on static hosting with no backend, yet you can share the exact room you arranged as a link. The trick: encode the whole app state into the URL hash. Here is how it works — and the four places it stops working.
A professional 3D virtual tour typically costs between €300 and €25,000+, depending on the space, the capture method and how much branding and integration you need. Here's the full breakdown.
Yes — for many people, immersive VR measurably reduces acute pain and anxiety, and it's used in hospitals today. But it works as an adjunct to care, not a cure. Here's how, and where the limits are.
A certified medical device that happens to look like a headset. Of everything we build, this is the work we're proudest of — because the metric isn't engagement. It's relief.
A couple of years after the loudest headset launch in tech, the think-pieces called spatial computing dead. They were looking in the wrong place.
At this World Cup, a goal is judged in seconds by cameras, a sensor in the ball, and a 3D model of a player's shoulder. The lesson for anyone building AI is hiding in plain sight: do less, perfectly.
The biggest tournament ever — 48 teams, 16 cities, three countries — and a few hundred thousand seats against a few billion fans. The gap between watching and being there is the whole opportunity.
One day, a fair commission. The next, a famous name offering a tenth of the price for ten times the work. A short lesson on why a creative career is built on what you decline.
Most modern websites ship through a build pipeline. Ours doesn't. Here's what restraint buys a site that has to last.