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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 4 min

Virtual Tours for Real Estate: What Works and What Is Just a Gimmick

A well-made virtual tour lifts conversion on a property a lot; a badly made one does nothing. What years of real-estate tours taught us: 3D is mostly a gimmick, 360° photography is what people actually look at, and the tour alone does not sell the house.
Journal · · 3 min

VR in Portuguese Healthcare: What Is in Use and What INFARMED Requires

Virtual reality is already used in Portuguese hospitals, clinics and care homes as a non-drug complement to care. What it is used for today, who runs the sessions, and what it takes for a VR system to be a medical device registered in EUDAMED and with INFARMED (Portugal).
Journal · · 3 min

Automotive Photography in Portugal: Mercedes-Benz, Porsche and Hyundai

Automotive photography for brands and dealers in Portugal: how we work with Mercedes-Benz, Porsche and Hyundai, from the studio to the road. And what to ask an automotive photographer before the first shoot.
Journal · · 4 min

360° Virtual Tours in Portugal: Seven Projects and What Each One Is For

A 360° virtual tour does far more than marketing: it preserves heritage, prepares touring productions and onboards staff. Seven of our projects in Portugal, from the Portuguese Army to the Convento do Beato, and what each one solved.
Journal · · 4 min

A business card that is an app

We replaced our paper business cards with one web address per person: a profile, a pocket card the QR code opens, and an installed app that shows the QR — even without signal. No app store, no NFC, nothing for the other person to install. How it works, and the small details that decide whether the phone says “Add contact”.
Journal · · 4 min

Give an AI agent a goal and a way in, and it will use both

An OpenAI agent doing harmless research got into an Australian government portal it was never meant to reach. A Gemini model in a security test guessed its way into three real companies. Neither was malicious. That is exactly the point — and it changes how agents should be built.
Journal · · 4 min

VR just turned into a pair of glasses

At Connect, Meta showed VR glasses that weigh about 100 grams, with the battery and the chip moved to a puck in your pocket. They arrive in spring 2027 and cost $1,299.99. What changes when the headset stops being a headset — and what doesn't.
Journal · · 4 min

The EU AI Act after the Omnibus: what applies now, and what moved

The high-risk rules moved to December 2027 and August 2028. The transparency rules did not move at all — they have applied since 2 August. A plain map of where the EU AI Act stands after the Digital Omnibus, and what a Portuguese company shipping AI should do with the extra time.
Journal · · 4 min

Amazon blocked Meta's AI agent. It had a point.

Meta's Muse shopped on Amazon with its users' passwords and without saying what it was. Amazon switched it off. Strip away the corporate rivalry and the question is one every site owner now has: what should an AI agent have to do before it walks into your shop?
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