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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 8 min
How Much Does a Custom VR App Cost in 2026? An Honest Breakdown
What a custom VR app really costs in 2026 — realistic price ranges, what drives the budget, and how to scope a VR product that ships. Journal · · 9 minRAG vs Fine-Tuning vs Prompting: How to Choose an AI System for Your Own Data
RAG, fine-tuning, or better prompting? A 2026 decision guide for building an AI system on your own data — costs, trade-offs, and when each wins. Journal · · 7 minGaussian splatting in 2026: ready for looks, not for measurement
Gaussian splatting produces the most photorealistic 3D captures available — reflections, soft detail, real light. But in 2026 it is production-ready for some jobs and not others. Here is where it wins over Matterport and photogrammetry, and the four limits that still decide the call. Journal · · 8 minHow much does it cost to build a VR therapy app? A 2026 breakdown
A simple VR therapy pilot can start in the low tens of thousands; a regulated Class I medical VR product runs well into six figures. Here is what actually drives the cost — content, platform, and regulation — and how to spend less without cutting the parts that matter. Journal · · 8 minWhat is spatial computing? A 2026 guide to what it is and what it's for
Spatial computing is any technology that blends digital content with physical space, so a computer understands and responds to the world around you. Here is a plain-English definition, how it differs from VR and AR, and where it actually earns its keep in 2026. Journal · · 8 minWhat is a digital twin? A plain guide (and what one costs to build)
A digital twin is a living virtual replica of a real place or object, kept in sync with reality. Here is what that actually means, how we build one from a 3D scan, the real use cases, and what it costs in 2026. Journal · · 6 minAI glasses won, and almost nobody noticed
For a decade everyone promised the face computer and shipped headsets nobody wore. The device that actually crossed over is the least sci-fi one: ordinary glasses with a camera, mics and an AI. Why glasses won, what actually changes, and the privacy reckoning the launch videos keep skipping. Journal · · 6 minAI coding agents didn't replace us — they changed what a day looks like
AI coding agents went from party trick to a normal part of how a small studio ships. An honest account of what they are genuinely good at, what they are still bad at, and the real shift underneath: the work is no longer writing the code — it is verifying it. Journal · · 6 minDiorama: a 3D room built from primitives, not model files
Our new Lab piece is a 3D room with no model files and no textures on disk — every sofa, shelf and plant is built from primitives in code. Here is why procedural beat an asset pipeline, and how we made boxes look like a design render.— The journal, by email
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