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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 8 min
What is a digital twin? A plain guide (and what one costs to build)
A digital twin is a living virtual replica of a real place or object, kept in sync with reality. Here is what that actually means, how we build one from a 3D scan, the real use cases, and what it costs in 2026. Journal · · 6 minAI glasses won, and almost nobody noticed
For a decade everyone promised the face computer and shipped headsets nobody wore. The device that actually crossed over is the least sci-fi one: ordinary glasses with a camera, mics and an AI. Why glasses won, what actually changes, and the privacy reckoning the launch videos keep skipping. Journal · · 6 minAI coding agents didn't replace us — they changed what a day looks like
AI coding agents went from party trick to a normal part of how a small studio ships. An honest account of what they are genuinely good at, what they are still bad at, and the real shift underneath: the work is no longer writing the code — it is verifying it. Journal · · 6 minDiorama: a 3D room built from primitives, not model files
Our new Lab piece is a 3D room with no model files and no textures on disk — every sofa, shelf and plant is built from primitives in code. Here is why procedural beat an asset pipeline, and how we made boxes look like a design render. Journal · · 5 minThe URL is a database you already have
Diorama runs on static hosting with no backend, yet you can share the exact room you arranged as a link. The trick: encode the whole app state into the URL hash. Here is how it works — and the four places it stops working. Journal · · 6 minHow Much Does a 360° Virtual Tour Cost in 2026? Pricing Guide
A professional 360° or 3D virtual tour costs €300 to €25,000+ in 2026, depending on the space, the capture method and how much branding you need. Here's the full pricing breakdown, Matterport vs custom. Journal · · 6 minDoes VR actually reduce pain and anxiety? What the evidence says
Yes — for many people, immersive VR helps manage acute pain and anxiety, and it's used in hospitals today. But it works as an adjunct to care, not a cure. Here's how, and where the limits are. Journal · · 4 minMedicine you can wear
A Class I medical device that happens to look like a headset. Of everything we build, this is the work we're proudest of — because the metric isn't engagement. It's relief. Journal · · 4 minSpatial computing grew up off-camera
A couple of years after the loudest headset launch in tech, the think-pieces called spatial computing dead. They were looking in the wrong place.— The journal, by email
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