Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Transactional email goes to spam mostly because of broken authentication, not bad words. Set up SPF, DKIM and DMARC correctly, send from a verified domain, and align your Return-Path — here's the honest checklist we use with Resend.
Most ML features you ship are minimal or limited-risk under the EU AI Act, but you still owe users transparency. Here is how the risk tiers actually map to product decisions — from an engineering team, not a law firm.
Most features founders want to make "agentic" are better as a scripted workflow, a form, or a small ranker — cheaper, testable, explainable, and deterministic in production. Here's where an AI agent actually earns its place, and where it doesn't.
A website's carbon footprint comes from moving and processing bytes — server energy, network transfer, and the visitor's device. Page weight and JavaScript are the main levers. Here's how to measure it and ship leaner.
Do virtual tours increase conversions? Sometimes — when the space is the product and the embed is built to be found, fast, and accessible. Here's our honest playbook on when a 3D tour earns its place and when it's just expensive decoration.
To get your site cited by ChatGPT, Claude and Perplexity, write answer-shaped content, ship clean semantic HTML and JSON-LD, and publish an llms.txt directory plus a dynamic llms-full.txt. Here is the practical checklist we run on our own site.
You can run a headless CMS without a JS build step. Here's how we pair Cockpit v2 with server-rendered PHP, FTP deploys, and zero npm pipeline.
GDPR-compliant analytics without cookies is possible when you collect no PII and set no client-side identifier — which is exactly why our sites carry no cookie banner.
A recommender, a members-only world, a build-your-own-box atelier, a subscription engine and a closed-loop commission workflow — all hand-built. The story of Delicious Diamonds is invisible complexity in service of effortless luxury.