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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 3 min

VR in Portuguese Healthcare: What Is in Use and What INFARMED Requires

Virtual reality is already used in Portuguese hospitals, clinics and care homes as a non-drug complement to care. What it is used for today, who runs the sessions, and what it takes for a VR system to be a medical device registered with INFARMED.
Journal · · 3 min

Automotive Photography in Portugal: Mercedes-Benz, Porsche and Hyundai

Automotive photography for brands and dealers in Portugal: how we work with Mercedes-Benz, Porsche and Hyundai, from the studio to the road. And what to ask an automotive photographer before the first shoot.
Journal · · 4 min

360° Virtual Tours in Portugal: Seven Projects and What Each One Is For

A 360° virtual tour does far more than marketing: it preserves heritage, prepares touring productions and onboards staff. Seven of our projects in Portugal, from the Portuguese Army to the Convento do Beato, and what each one solved.
Journal · · 6 min

Small studio, great clients: why we stay small on purpose

We're a small studio. Mercedes-Benz, Porsche, SONAE and the Portuguese Army are not. Staying small isn't a phase we're growing out of — it's the deliberate choice that lets us serve great clients well, and give every client the same studio the blue-chip names came to.
Journal · · 7 min

Working With a Web Design Studio in Portugal: How We Actually Operate

A web design studio in Portugal, based in Leiria and Lisboa. How a small senior team works: sprint-based, bespoke, engineering plus design plus 3D capture in-house.
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