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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 7 min

Gaussian splatting in 2026: ready for looks, not for measurement

Gaussian splatting produces the most photorealistic 3D captures available — reflections, soft detail, real light. But in 2026 it is production-ready for some jobs and not others. Here is where it wins over Matterport and photogrammetry, and the four limits that still decide the call.
Journal · · 8 min

VR Therapy App Cost: What It Takes to Build One in 2026

A simple VR therapy pilot can start in the low tens of thousands; a regulated Class I medical VR product runs well into six figures. Here is what actually drives the cost — content, platform, and regulation — and how to spend less without cutting the parts that matter.
Journal · · 8 min

What Is Spatial Computing? Meaning, Examples and VR vs AR

Spatial computing is any technology that blends digital content with physical space, so a computer understands and responds to the world around you. Here is a plain-English definition, how it differs from VR and AR, and where it actually earns its keep in 2026.
Journal · · 8 min

What is a digital twin? A plain guide (and what one costs to build)

A digital twin is a living virtual replica of a real place or object, kept in sync with reality. Here is what that actually means, how we build one from a 3D scan, the real use cases, and what it costs in 2026.
Journal · · 6 min

How Much Does a 360° Virtual Tour Cost in 2026? Pricing Guide

A professional 360° or 3D virtual tour costs €300 to €25,000+ in 2026, depending on the space, the capture method and how much branding you need. Here's the full pricing breakdown, Matterport vs custom.
Journal · · 6 min

Does VR actually reduce pain and anxiety? What the evidence says

Yes — for many people, immersive VR measurably reduces acute pain and anxiety, and it's used in hospitals today. But it works as an adjunct to care, not a cure. Here's how, and where the limits are.
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