How Much Does a 360° Virtual Tour Cost in 2026? Pricing Guide

Short answer: a professional 3D virtual tour typically costs between €300 and €25,000+, depending on the space, the capture method and how much branding, interactivity and integration you need. A single-room Matterport scan can start around €300; a branded, interactive tour for a showroom or store usually lands between €1,500 and €5,000; multi-location or enterprise systems run from €5,000 well into five figures.

What actually drives the price?

• Size of the space — priced per square metre or per scan point. A boutique is not a factory.
• Capture method — a Matterport camera scan is faster and cheaper; cinematic 360° or photogrammetry costs more but looks bespoke.
• Branding & design — an off-the-shelf viewer is cheap; your colours, fonts, intro screen and custom interface are not.
• Interactivity — hotspots, product pop-ups, embedded video and call-to-action buttons all add build time.
• Integrations — CRM sync (HubSpot, Salesforce), booking, e-commerce, analytics.
• Hosting & maintenance — where the tour lives, and who updates it.

Virtual tour cost by type (2026)

Type	Typical cost	Best for
DIY 360° (phone / consumer camera)	€0–300	Tiny spaces, internal use, testing the idea
Standard Matterport scan	€300–1,500	Real estate, small retail, quick turnaround
Branded interactive tour	€1,500–5,000	Showrooms, hospitality, marketing that must look like you
Enterprise / multi-location	€5,000–25,000+	Retail chains, automotive, training, CRM-connected sales

Matterport vs custom 360°: which should you choose?

Choose Matterport when you need a reliable, walkable 3D model fast and cheap — real estate, documentation, straightforward retail. Choose a custom 360° or hybrid build when the tour is a marketing asset that has to carry your brand, convert visitors, or plug into your sales stack. Most serious commercial tours are Matterport captured and custom wrapped: the accuracy of a scan with the polish of a branded experience.

What about ongoing costs?

Beyond the build, budget for hosting, any capture-platform licence (for example Matterport's own hosting tiers), and updates when the space changes. A store that re-merchandises every season needs a re-capture plan; a permanent building may not change for years.

How do you put a virtual tour on your website?

Most tours embed with a single <iframe> — the same way you embed a video. The harder part is making it fast, branded, tracked and CRM-connected. That's the layer we built VRBox for: it takes a Matterport® or 360° tour and lets you brand it, embed it, instrument it with analytics and sync leads to your CRM — without rebuilding your stack.

Planning a virtual tour? We have captured and published tours for a Porsche showroom, SONAE's Lichtenstein exhibition, the Portuguese Army and the Convento do Beato. See how we work on 3D and virtual reality, or tell us about your space.

FAQ

How long does a virtual tour take to produce? A simple scan can be live in days; a branded, integrated tour usually takes two to six weeks.

Do virtual tours help sales? Yes — listings and product pages with immersive tours consistently see longer dwell time and higher engagement than flat photos.

Can one tour cover multiple locations? Yes, with a management layer that hosts many tours under one branded, measurable roof.

We design, capture and ship virtual tours as products, not demos — for showrooms, retail and recruitment, from a small studio in Portugal. If you're weighing a tour for your space, tell us what you're picturing.