Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
A recommender system without user tracking is built on content features and session-local signals, not cross-user profiling. Here is how we ship one — and the accuracy we trade away.
Hourly billing rewards slow people. Per-project billing rewards over-promising. Two-week sprints reward the only thing that matters: shipping something.
The real JavaScript framework performance cost isn't the download — it's parse time on cheap phones, hydration, energy, and years of churn. Here's how we measure it.
A web design studio in Portugal, based in Leiria and Lisboa. How a small senior team works: sprint-based, bespoke, engineering plus design plus 3D capture in-house.
Most VR teams ship when the team thinks it's good. A Class I medical device ships when a regulator says so. Here's the gap, and what it cost us to close it.
A VR app for a clinic isn't designed for the engineer who built it. It's designed for the 84-year-old patient who's never held a controller. Here's what changes.
Photogrammetry got cheaper. Gaussian splats got everywhere. We kept reaching for the same Pro2 we've used since 2019 — here's the unromantic reason.
The brand colour is the same on a phone in São Paulo and a press kit in Stuttgart only if you build a colour pipeline that survives Algarve sunset, Lisbon overcast and studio strobes. Here's the one we use.
No GA. No Plausible. No fingerprinting. The site you're reading sends one anonymous beacon per session — and we still know everything we actually need.