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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 6 min
Photography for car dealerships: a system for everyday stock, special content for special cars
Everyday cars get photographed in-house, with a system of your own; only special cars call for special content. The 15 photos, in order, the spot, the rules, and a printable A4 guide. Journal · · 6 minPhotography agency or freelance photographer? How to choose, and when it isn’t worth paying more
There are photo shoots for €30 and for €600 or more, and both exist for a reason. When a freelancer is enough, when an agency pays off, who owns commissioned photos in Portugal, and what to ask before you hire. Journal · · 3 minAutomotive Photography in Portugal: Mercedes-Benz, Porsche and Hyundai
Automotive photography for brands and dealers in Portugal: how we work with Mercedes-Benz, Porsche and Hyundai, from the studio to the road. And what to ask an automotive photographer before the first shoot. Journal · · 6 minEU Drone Rules for Commercial Aerial Shoots in 2026: The EASA Checklist We Fly By
Hiring a drone for a shoot in Europe in 2026 is mostly paperwork, not piloting. Here's the EASA framework — Open vs Specific category, operator IDs, insurance — explained by a studio that flies licensed. Journal · · 6 minWill AI Video Replace Product and Automotive Photography? What Sora and Veo Can't Shoot
Generative video is good enough to fool a scroll-by and nowhere near good enough to sell a €120k car. Here's the line we draw between AI and a real shoot — and where we already use both. Journal · · 6 minHow to Photograph a Silver Car: A Practical Guide
A senior studio's field guide on how to photograph a silver car: why metallic paint is hard, controlling reflections, shaping light, and getting the colour right in post. Journal · · 7 minLightroom Automotive Color Grading: Brand Consistency Across a Whole Campaign
How we grade automotive imagery in Lightroom for brand consistency across an entire shoot: camera calibration, reference swatches, HSL discipline, and a locked export look. Journal · · 5 minMercedes silver across three light conditions
The brand colour is the same on a phone in São Paulo and a press kit in Stuttgart only if you build a colour pipeline that survives Algarve sunset, Lisbon overcast and studio strobes. Here's the one we use.— The journal, by email
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