— Journal · RSS

Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 6 min

We rebuilt our own site by removing things

Two stylesheets, two bundles, two copies of every template — and a flag that had answered the same way for months. What came off, what it weighed, and how we proved nothing broke. Journal · · 7 min

WebGPU in 2026: When It's Worth Rewriting Your 3D Web App (and When WebGL Is Still Fine)

WebGPU finally shipped everywhere in 2026. That doesn't mean you should rewrite anything. Here's how we decide — from a studio that ships real-time 3D to browsers for car brands and hospitals. Journal · · 8 min

The Carbon Cost of a Website: How Much CO2 a Page View Really Produces

A website's carbon footprint comes from moving and processing bytes — server energy, network transfer, and the visitor's device. Page weight and JavaScript are the main levers. Here's how to measure it and ship leaner. Journal · · 8 min

Do I Need React for a Website? Usually Not — Here's What to Use Instead

Do you need React for a website? For most content and marketing sites, no — server-rendered HTML plus a little vanilla JS is faster, more accessible, and lasts longer. Journal · · 7 min

The JavaScript framework performance cost you never put on the invoice

The real JavaScript framework performance cost isn't the download — it's parse time on cheap phones, hydration, energy, and years of churn. Here's how we measure it.
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