— Journal · RSS

Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 3 min

Automotive Photography in Portugal: Mercedes-Benz, Porsche and Hyundai

Automotive photography for brands and dealers in Portugal: how we work with Mercedes-Benz, Porsche and Hyundai, from the studio to the road. And what to ask an automotive photographer before the first shoot. Journal · · 6 min

Will AI Video Replace Product and Automotive Photography? What Sora and Veo Can't Shoot

Generative video is good enough to fool a scroll-by and nowhere near good enough to sell a €120k car. Here's the line we draw between AI and a real shoot — and where we already use both. Journal · · 6 min

How to Photograph a Silver Car: A Practical Guide

A senior studio's field guide on how to photograph a silver car: why metallic paint is hard, controlling reflections, shaping light, and getting the colour right in post.
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