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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 4 min
A business card that is an app
We replaced our paper business cards with one web address per person: a profile, a pocket card the QR code opens, and an installed app that shows the QR — even without signal. No app store, no NFC, nothing for the other person to install. How it works, and the small details that decide whether the phone says “Add contact”. Journal · · 5 minThe URL is a database you already have
Diorama runs on static hosting with no backend, yet you can share the exact room you arranged as a link. The trick: encode the whole app state into the URL hash. Here is how it works — and the four places it stops working. Journal · · 7 minWebGPU in 2026: When It's Worth Rewriting Your 3D Web App (and When WebGL Is Still Fine)
WebGPU finally shipped everywhere in 2026. That doesn't mean you should rewrite anything. Here's how we decide — from a studio that ships real-time 3D to browsers for car brands and hospitals. Journal · · 4 minThe chocolate house that hides its machinery
A recommender, a members-only world, a build-your-own-box atelier, a subscription engine and a closed-loop commission workflow — all hand-built. The story of Delicious Diamonds is invisible complexity in service of effortless luxury. Journal · · 7 minWhat luxury brand website design actually demands
Luxury brand website design is restraint, performance, and bespoke craft — not a template with gold accents. Here's what it took on the Delicious Diamonds build.— The journal, by email