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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 8 min

The Carbon Cost of a Website: How Much CO2 a Page View Really Produces

A website's carbon footprint comes from moving and processing bytes — server energy, network transfer, and the visitor's device. Page weight and JavaScript are the main levers. Here's how to measure it and ship leaner. Journal · · 7 min

The JavaScript framework performance cost you never put on the invoice

The real JavaScript framework performance cost isn't the download — it's parse time on cheap phones, hydration, energy, and years of churn. Here's how we measure it.
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