— Journal · RSS
Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 8 min
VR App Development Cost in 2026: An Honest Breakdown
What VR app development really costs in 2026: realistic price ranges for a custom VR app, what drives the budget up or down, and how to scope a VR product that ships. Journal · · 6 minHow Much Does a 360° Virtual Tour Cost in 2026? Pricing Guide
A professional 360° or 3D virtual tour costs €300 to €25,000+ in 2026, depending on the space, the capture method and how much branding you need. Here's the full pricing breakdown, Matterport vs custom. Journal · · 4 minWhy the no matters more than the yes
One day, a fair commission. The next, a famous name offering a tenth of the price for ten times the work. A short lesson on why a creative career is built on what you decline. Journal · · 5 minWhy we charge by sprint, not by hour
Hourly billing rewards slow people. Per-project billing rewards over-promising. Two-week sprints reward the only thing that matters: shipping something.— The journal, by email
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