— Journal · RSS
Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 8 min
How Much Does a Custom VR App Cost in 2026? An Honest Breakdown
What a custom VR app really costs in 2026 — realistic price ranges, what drives the budget, and how to scope a VR product that ships. Journal · · 6 minHow much does a 3D virtual tour cost in 2026?
A professional 3D virtual tour typically costs between €300 and €25,000+, depending on the space, the capture method and how much branding and integration you need. Here's the full breakdown. Journal · · 4 minWhy the no matters more than the yes
One day, a fair commission. The next, a famous name offering a tenth of the price for ten times the work. A short lesson on why a creative career is built on what you decline. Journal · · 5 minWhy we charge by sprint, not by hour
Hourly billing rewards slow people. Per-project billing rewards over-promising. Two-week sprints reward the only thing that matters: shipping something.— The journal, by email
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