— Journal · RSS
Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 8 min
What is a digital twin? A plain guide (and what one costs to build)
A digital twin is a living virtual replica of a real place or object, kept in sync with reality. Here is what that actually means, how we build one from a 3D scan, the real use cases, and what it costs in 2026. Journal · · 7 minVirtual tours are not just marketing: onboarding, training and the TPF case
Most virtual tours are sold as marketing. The more useful ones never face the public at all — they onboard new staff, run evacuation drills, and let partners walk a facility from another country. The operational case for 3D capture, and what we built for TPF. Journal · · 8 minVirtual Tours That Convert: A Practical Playbook
Do virtual tours increase conversions? Sometimes — when the space is the product and the embed is built to be found, fast, and accessible. Here's our honest playbook on when a 3D tour earns its place and when it's just expensive decoration. Journal · · 7 minMatterport vs Gaussian Splatting vs Photogrammetry in 2026: how we choose
Matterport, Gaussian splatting and photogrammetry solve different problems. Our 2026 decision rule for which 3D capture method to use, with real tradeoffs. Journal · · 5 minWhy we still scan with Matterport in 2026
Photogrammetry got cheaper. Gaussian splats got everywhere. We kept reaching for the same Pro2 we've used since 2019 — here's the unromantic reason.— The journal, by email
— Next steps
Tell us what was only ever described.
Start a build
or write to info@amplifiedcreations.com · a senior member of the team answers