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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 4 min

Everyone's at the World Cup. Almost no one's in the stadium.

The biggest tournament ever — 48 teams, 16 cities, three countries — and a few hundred thousand seats against a few billion fans. The gap between watching and being there is the whole opportunity. Journal · · 7 min

Apple Vision Pro for Enterprise in 2026: Where It Pays Off

Apple Vision Pro enterprise adoption in 2026: where the headset pays for itself, where a tablet still wins, and what we ask before quoting a spatial app. From a decade shipping VR for hospitals and car brands.
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