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Notes from the studio.
Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.
Journal · · 4 min
Amazon blocked Meta's AI agent. It had a point.
Meta's Muse shopped on Amazon with its users' passwords and without saying what it was. Amazon switched it off. Strip away the corporate rivalry and the question is one every site owner now has: what should an AI agent have to do before it walks into your shop? Journal · · 9 minShopify or a custom online store? When building from scratch is the right call
Most brands should use Shopify. Four signals tell you when a custom e-commerce build is actually the cheaper option, with a real luxury commerce platform as the proof. Journal · · 4 minNo build step
Most modern websites ship through a build pipeline. Ours doesn't. Here's what restraint buys a site that has to last.— The journal, by email
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