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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 6 min

AI coding agents didn't replace us — they changed what a day looks like

AI coding agents went from party trick to a normal part of how a small studio ships. An honest account of what they are genuinely good at, what they are still bad at, and the real shift underneath: the work is no longer writing the code — it is verifying it. Journal · · 6 min

Small studio, great clients: why we stay small on purpose

We're a small studio. Mercedes-Benz, Porsche, SONAE and the Portuguese Army are not. Staying small isn't a phase we're growing out of — it's the deliberate choice that lets us serve great clients well, and give every client the same studio the blue-chip names came to. Journal · · 5 min

Why we charge by sprint, not by hour

Hourly billing rewards slow people. Per-project billing rewards over-promising. Two-week sprints reward the only thing that matters: shipping something. Journal · · 7 min

Working With a Web Design Studio in Portugal: How We Actually Operate

A web design studio in Portugal, based in Leiria and Lisboa. How a small senior team works: sprint-based, bespoke, engineering plus design plus 3D capture in-house.
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