— Journal · RSS

Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 9 min

Custom E-Commerce vs Shopify: When Building From Scratch Is the Right Call

Most brands should use Shopify. Four signals tell you when a custom build is actually the cheaper option — with a real luxury commerce platform as the proof. Journal · · 8 min

VR App Development Cost in 2026: An Honest Breakdown

What VR app development really costs in 2026: realistic price ranges for a custom VR app, what drives the budget up or down, and how to scope a VR product that ships. Journal · · 9 min

RAG vs Fine-Tuning vs Prompting: How to Choose an AI System for Your Own Data

RAG, fine-tuning, or better prompting? A 2026 decision guide for building an AI system on your own data — costs, trade-offs, and when each wins.
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