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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 4 min

Virtual Tours for Real Estate: What Works and What Is Just a Gimmick

A well-made virtual tour lifts conversion on a property a lot; a badly made one does nothing. What years of real-estate tours taught us: 3D is mostly a gimmick, 360° photography is what people actually look at, and the tour alone does not sell the house. Journal · · 8 min

Virtual Tours That Convert: A Practical Playbook

Do virtual tours increase conversions? Sometimes — when the space is the product and the embed is built to be found, fast, and accessible. Here's our honest playbook on when a 3D tour earns its place and when it's just expensive decoration.
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