— Journal · RSS

Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 6 min

Small studio, great clients: why we stay small on purpose

We're a small studio. Mercedes-Benz, Porsche, SONAE and the Portuguese Army are not. Staying small isn't a phase we're growing out of — it's the deliberate choice that lets us serve great clients well, and give every client the same studio the blue-chip names came to. Journal · · 5 min

Why we charge by sprint, not by hour

Hourly billing rewards slow people. Per-project billing rewards over-promising. Two-week sprints reward the only thing that matters: shipping something. Journal · · 5 min

Mercedes silver across three light conditions

The brand colour is the same on a phone in São Paulo and a press kit in Stuttgart only if you build a colour pipeline that survives Algarve sunset, Lisbon overcast and studio strobes. Here's the one we use.
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