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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 9 min

RAG vs Fine-Tuning vs Prompting: How to Choose an AI System for Your Own Data

RAG, fine-tuning, or better prompting? A 2026 decision guide for building an AI system on your own data — costs, trade-offs, and when each wins. Journal · · 7 min

Do you need an AI agent? Mostly no.

Most features founders want to make "agentic" are better as a scripted workflow, a form, or a small ranker — cheaper, testable, explainable, and deterministic in production. Here's where an AI agent actually earns its place, and where it doesn't. Journal · · 8 min

How to Make Your Site Answerable by AI: A Practical Guide to Generative Engine Optimization

To get your site cited by ChatGPT, Claude and Perplexity, write answer-shaped content, ship clean semantic HTML and JSON-LD, and publish an llms.txt directory plus a dynamic llms-full.txt. Here is the practical checklist we run on our own site.
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