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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 7 min

Lightroom Automotive Color Grading: Brand Consistency Across a Whole Campaign

How we grade automotive imagery in Lightroom for brand consistency across an entire shoot: camera calibration, reference swatches, HSL discipline, and a locked export look. Journal · · 5 min

Mercedes silver across three light conditions

The brand colour is the same on a phone in São Paulo and a press kit in Stuttgart only if you build a colour pipeline that survives Algarve sunset, Lisbon overcast and studio strobes. Here's the one we use.
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