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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 7 min

Virtual tours on construction sites: 8 ideas, from the crane cab to seeing through walls

Construction companies want to show their sites as modern work. The same 360° capture also gives a walkable timeline of every phase, design versus as-built, tours from the CAD, and five more ideas. Journal · · 8 min

What is a digital twin? A plain guide (and what one costs to build)

A digital twin is a living virtual replica of a real place or object, kept in sync with reality. Here is what that actually means, how we build one from a 3D scan, the real use cases, and what it costs in 2026.
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