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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 6 min

Diorama: a 3D room built from primitives, not model files

Our new Lab piece is a 3D room with no model files and no textures on disk — every sofa, shelf and plant is built from primitives in code. Here is why procedural beat an asset pipeline, and how we made boxes look like a design render. Journal · · 4 min

The chocolate house that hides its machinery

A recommender, a members-only world, a build-your-own-box atelier, a subscription engine and a closed-loop commission workflow — all hand-built. The story of Delicious Diamonds is invisible complexity in service of effortless luxury.
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