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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 4 min

The chocolate house that hides its machinery

A recommender, a members-only world, a build-your-own-box atelier, a subscription engine and a closed-loop commission workflow — all hand-built. The story of Delicious Diamonds is invisible complexity in service of effortless luxury. Journal · · 7 min

What luxury brand website design actually demands

Luxury brand website design is restraint, performance, and bespoke craft — not a template with gold accents. Here's what it took on the Delicious Diamonds build.
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