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Notes from the studio.

Writing on technology, design, VR, AI — and what it takes to ship them. Mostly long, sometimes short, occasionally wrong.

Journal · · 7 min

Virtual tours are not just marketing: onboarding, training and the TPF case

Most virtual tours are sold as marketing. The more useful ones never face the public at all — they onboard new staff, run evacuation drills, and let partners walk a facility from another country. The operational case for 3D capture, and what we built for TPF. Journal · · 7 min

Apple Vision Pro for Enterprise in 2026: Where It Pays Off

Apple Vision Pro enterprise adoption in 2026: where the headset pays for itself, where a tablet still wins, and what we ask before quoting a spatial app. From a decade shipping VR for hospitals and car brands.
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