# How Much Does a 360° Virtual Tour Cost in 2026? Pricing Guide

> A professional 360° or 3D virtual tour costs €300 to €25,000+ in 2026, depending on the space, the capture method and how much branding you need. Here's the full pricing breakdown, Matterport vs custom.

- **Source:** https://amplifiedcreations.com/journal/how-much-does-a-virtual-tour-cost
- **Publisher:** amplified creations (https://amplifiedcreations.com/)
- **Author:** Pedro Thomaz
- **Published:** 2026-06-30
- **Updated:** 2026-11-08
- **Language:** en
- **Topics:** Virtual Tours, Guide, Pricing

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**Short answer:** a professional 3D virtual tour typically costs between **€300 and €25,000+**, depending on the space, the capture method and how much branding, interactivity and integration you need. A single-room Matterport scan can start around €300; a branded, interactive tour for a showroom or store usually lands between €1,500 and €5,000; multi-location or enterprise systems run from €5,000 well into five figures.

## What actually drives the price?

- **Size of the space** — priced per square metre or per scan point. A boutique is not a factory.
- **Capture method** — a Matterport camera scan is faster and cheaper; cinematic 360° or photogrammetry costs more but looks bespoke.
- **Branding & design** — an off-the-shelf viewer is cheap; your colours, fonts, intro screen and custom interface are not.
- **Interactivity** — hotspots, product pop-ups, embedded video and call-to-action buttons all add build time.
- **Integrations** — CRM sync (HubSpot, Salesforce), booking, e-commerce, analytics.
- **Hosting & maintenance** — where the tour lives, and who updates it.

## Virtual tour cost by type (2026)

| Type | Typical cost | Best for |
| --- | --- | --- |
| DIY 360° (phone / consumer camera) | €0–300 | Tiny spaces, internal use, testing the idea |
| Standard Matterport scan | €300–1,500 | Real estate, small retail, quick turnaround |
| Branded interactive tour | €1,500–5,000 | Showrooms, hospitality, marketing that must look like you |
| Enterprise / multi-location | €5,000–25,000+ | Retail chains, automotive, training, CRM-connected sales |

## Matterport vs custom 360°: which should you choose?

Choose **Matterport** when you need a reliable, walkable 3D model fast and cheap — real estate, documentation, straightforward retail. Choose a **custom 360° or hybrid build** when the tour is a marketing asset that has to carry your brand, convert visitors, or plug into your sales stack. Most serious commercial tours are Matterport *captured* and custom *wrapped*: the accuracy of a scan with the polish of a branded experience.

## What about ongoing costs?

Beyond the build, budget for hosting, any capture-platform licence (for example Matterport's own hosting tiers), and updates when the space changes. A store that re-merchandises every season needs a re-capture plan; a permanent building may not change for years.

## How do you put a virtual tour on your website?

Most tours embed with a single `<iframe>` — the same way you embed a video. The harder part is making it fast, branded, tracked and CRM-connected. That's the layer we built [VRBox](https://vrbox.io) for: it takes a Matterport® or 360° tour and lets you brand it, embed it, instrument it with analytics and sync leads to your CRM — without rebuilding your stack.

**Planning a virtual tour?** We have captured and published tours for [a Porsche showroom](https://amplifiedcreations.com/work/porsche-virtual-tour), [SONAE's Lichtenstein exhibition](https://amplifiedcreations.com/work/sonae-3d-virtual-tour), the [Portuguese Army](https://amplifiedcreations.com/work/exercito-virtual-tour) and the [Convento do Beato](https://amplifiedcreations.com/work/convento-do-beato). See how we work on [3D and virtual reality](https://amplifiedcreations.com/services/3d-vr), or [tell us about your space](https://amplifiedcreations.com/#contact).

For property listings, our [guide to property virtual tours](https://amplifiedcreations.com/journal/visita-virtual-imoveis-guia) covers how long it takes and where to publish; for building sites, see [virtual tours on construction sites](https://amplifiedcreations.com/journal/virtual-tours-construction-sites).

## FAQ

**How long does a virtual tour take to produce?** A simple scan can be live in days; a branded, integrated tour usually takes two to six weeks.

**Do virtual tours help sales?** Yes — listings and product pages with immersive tours consistently see longer dwell time and higher engagement than flat photos.

**Can one tour cover multiple locations?** Yes, with a management layer that hosts many tours under one branded, measurable roof.

We design, capture and ship virtual tours as products, not demos — for showrooms, retail and recruitment, from a small studio in Portugal. If you're weighing a tour for your space, [tell us what you're picturing](https://amplifiedcreations.com/#contact).

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Published by amplified creations, an independent technology studio in Leiria & Lisboa, Portugal. Contact: info@amplifiedcreations.com · More: https://amplifiedcreations.com/llms.txt